We offer independent, unbiased financial advice. Grounded in lifelong client partnerships, transparent remuneration, and unrestricted whole-of-market product access.
Advice-First Principle
"Perpetual Independent Financial Advice very much believes in the principle of giving advice rather than just selling a product. Professional advice is provided jargon free and practical to the client’s current need and requirements in the future."
"We offer independent, unbiased financial advice."
Perpetual Independent Financial Advice very much believes in the principle of giving advice rather than just selling a product. Professional advice is provided jargon free and practical to the client’s current need and requirements in the future; and your initial meeting is free of charge.
We aim to build up a long term relationship with its clients in order to assist them along their financial life stages and to do this we provide regular reviews of your finances so we are always up to date with current wishes and are able to adapt life changes as they happen.
We work on a fee basis – or commission basis where appropriate, or a combination of both. This will be discussed at our initial meeting, and you are under no obligation when we meet.
Our advisory structure is anchored in three clear, unwavering commitments to our clients.
"Your initial meeting is with no obligations."
We sit down with you—in person at our London office or over the telephone—to discuss your current provisions, assets, and future hopes. There is zero fee for this consultation, allowing you to experience our advisory approach with total peace of mind.
"To provide professional, independent financial advice."
Directly authorised and regulated by the Financial Conduct Authority (FCA Ref: 750602), we have unrestricted freedom to search the whole UK marketplace. Our guidance is clear, evidence-based, and uncompromised by product ties.
"Offering advice throughout the stages of our long-term relationship."
A financial plan is not a one-off document; it is a living roadmap. We provide continuous support across your entire lifecycle, adapting to marriage, career growth, capital accumulation, inheritance, and retirement drawdowns.
Transparent, mutually agreed fee models designed with integrity and regulatory compliance.
100% Free of Charge. We listen, analyze your situation, and outline potential strategic avenues with no cost and zero obligation to proceed.
A transparent fixed fee or hourly rate agreed in writing prior to commencing research or financial planning. Common for pensions, tax structuring, and investment portfolios.
Where permitted by the FCA (such as certain mortgage products and insurance protection plans), remuneration may be paid directly by the product provider upon successful completion.
A customized arrangement blending fixed advisory fees with product commissions to suit complex, multi-layered financial requirements.
Perpetual Independent Financial Advice operates under direct authorisation from the Financial Conduct Authority (FCA). This guarantees that our processes, qualifications, and client money handlings meet the most rigorous regulatory standards in the United Kingdom.
Our advisers are required to act in your best interests at all times, providing unbiased evaluations and transparent recommendations supported by comprehensive written rationale.
| FCA Reference: | 750602 |
| Company Number: | 09466788 (England & Wales) |
| Registered Office: | 209 Kingsland Road, London E2 8AN |
| Direct Telephone: | 0207 503 5011 |
| Ombudsman Service: | Financial Ombudsman (0800 0234567) |
Schedule your free, confidential initial consultation today. Let’s discuss how whole-of-market financial guidance can protect and grow your capital.
